Most social science research relies on convenience sampling of participants, meaning few samples look like let alone represent the general population. For many research questions, convenience samples are not a problem. Yet, for other questions, being able to capture and represent the opinions of people from different groups is essential. Because most researchers do not routinely gather these kinds of samples, knowing where to find one when it’s needed can be difficult. Using TurkPrime you can easily and affordably obtain a sample matched to the demographics of the US census on our market research platform called Prime Panels.